
Why Attend Channel First
Channel First is built for MSPs, resellers, system integrators and technology partners who want to grow sustainably and deliver greater value to their customers. This is not a sales event. It is a learning focused day designed to give you practical insight you can apply directly within your business.
Gain clarity on where the channel market is heading in 2026
Learn how partners are building stronger recurring revenue models
Understand how to position modern managed services more effectively
Discover where customers are under served and how to address those gaps
Strengthen collaboration with vendors and technology partners

What You Will Learn
Across the day, sessions and discussions will focus on:
- How technology investment priorities are shifting across the UK channel
- What customers now expect from their partners beyond core delivery
- How to move from transactional projects to long term service relationships
- Ways to simplify service delivery while improving margins
- How collaboration across vendors, partners and customers drives better outcomes
All content is grounded in real world partner experience, not theory.
Across the day, sessions and discussions will focus on:
Opening keynote on the state of the channel and what is coming next
Insight from Node4 leadership on portfolio direction and partner strategy
Maximiser breakout sessions focused on VDC, DBA and partner experience
Panel discussions exploring partner growth, differentiation and value creation
Structured networking with peers, vendors and Node4 specialists
The full agenda will be shared with registered attendees ahead of the event.

Who Should Attend?
Channel First is designed for senior leaders and decision makers within the channel, including:
- Managing Directors and CEOs
- Sales Directors and Heads of Partnerships
- Technical Directors and Heads of Infrastructure
- Service and Operations Leaders
If you are responsible for growth, strategy or service delivery, this event is for you.
Event Details
The venue is centrally located with excellent rail links and easy access from across the UK. Breakfast, refreshments and lunch will be provided.
Places are limited to ensure a high quality and interactive experience.
